The way for your company to effectively utilize business card holders in a promotional capacity is to offer them only to those who you can reasonably expect to use it. For instance, you don't want to give business card holders to high school students, most of whom would really have little need for them. You want to put them into the hands of people who would use them.

People who have trouble keeping track of their business cards would be hard pressed not to use the free business card holder you send them. So by providing something of value to someone who is likely to use it, you meet a need and at the same time promote your message.

And you should be sure to include something about your company on the business card holder-not too much, though. A simple logo and contact details and maybe a short slogan should suffice.

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