Because pens are so cost effective, you may decide to order different kinds of pens and then determine which ones people are likely to hold onto more. Then you need to order more of the type people prefer. Remember that people will be more likely to hang onto an imprinted pen if it's actually good for more than staring at. So make sure your pens have a long enough shelf life so that people will hang onto them longer. The longer they hang on to them, the longer the sales message on the pen will have to sink in.

Imprinted pens are among the most popular executive gifts around. They may not be as sexy as personal digital assistants (PDAs), but they do serve their purpose.

Understanding your audience will better prepare you to decide upon the best pen your money can buy. So you'll need to do your homework beforehand.

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