Personalized books are becoming more and more popular with not only executives, but also with just about everyone else. And why not? These books allow the recipient to be part of the action rather than just a passive reader.

Personalized books come in many flavors. For instance, some providers of these books simply take the pertinent details of the recipient of the book and then interweave the personal details into a story. So the recipient, for instance, can read a novel where he or she is the protagonist. If you're buying personalized books for executive types, you may want to choose a storyline the recipient will actually be able to buy into. For instance, maybe a book about a successful executive who takes his or her firm to the top of the corporate ladder would be of interest. Or of the recipient is into other genres-such as action, adventure, romance, horror or any other type-you can personalize a book around a particular genre.

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