You'll want to ensure the promotional magnets are functional enough to warrant holding on to. For instance, leaving a space to jot down appointments is a good idea. Including contact information for key executives at your firm would also be a good move. Ultimately, your promotional magnets will need to have added value. And remember, magnets don't only go on the refrigerator anymore. They can also be attached to filing cabinets or other metal surfaces.

Promotional magnets have their place in a marketing campaign, and you should certainly consider using them if they make sense to your objectives. Of course, you'll have to ensure that they have the sort of added functionality that will make them worth keeping.

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