If you own a refrigerator, it's likely that you have magnets on them. Like other promotional items, these types of magnets are useful for a number of purposes. On the one hand, they hold things in place, so that you can remember, say, appointments to the dentist. On the other hand, they promote a company and its products and services.

So you can kill two birds with one stone, so to speak. However, the key to producing promotional magnets worth keeping is making them useful. How can you do this? Well, you can include your contact information as well as information on your products, services and hours of operation. If you use large promotional magnets, you will have more latitude in what you can do with them. For instance, it may be possible to leave enough white space to allow customers to write down their appointments with special markers.

Before embarking upon this type of promotional product, study your audience and determine what they're looking for in a promotional magnet. If you're providing them to executive types, you'll want to ensure that the magnet does more than hold items in place.

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