When choosing which types of items to use in a promotional capacity, consider your audience and think about what things your audience would likely find useful. Also be sure to factor in how often they might use the particular items in question. For instance, executives might use a mug more often than they would use a stress ball.

So if your aim is to ensure that the recipients are regularly acquainted with your brand, then you might go with the mug over the stress ball. However, if you're aim is to be a little bit more original, then you might go with the stress ball, which is less common than a mug. The key is to be strategic in your selection of promotional merchandise and strategic in your giving of promotional merchandise. If you can do both, and do them well, you're well on your way to promoting yourself, your company, your products and your services.

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