Promotional merchandise actually covers a lot of the same ground covered by promotional items and promotional products. Generally speaking, the term promotional merchandise refers to any thing used to promote, market or advertise the products and services provided by a person, company or other entity.

Promotional merchandise includes, but is not limited to, stress balls, calendars, briefcases, golf balls, pens, pencils, gym bags, magnets, T-shirts, mugs, cups, tennis balls, stationery and more. There's almost no limit to what you can use as promotional merchandise. You only have to ensure that the merchandise is useful and serves some function. And you'll also have to ensure that your sales message is included on the merchandise in some capacity.

The larger the item the more complete your selling message can be. But at the very least, you need to include your company name and phone number-so that recipients can contact you for additional information.

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